Randi Shinder – Entrepreneur, Beauty Authority, Brand Builder, Creator

Randi Shinder is a visionary entrepreneur, relentless beauty disruptor, and one of the most influential independent innovators in the beauty industry. Known for identifying and filling white space, she has built and scaled brands that didn’t just follow trends—they created them. Randi’s bold, instinct-driven approach has consistently pushed boundaries across fragrance, clinical skincare, and beauty-tech, helping redefine entire categories in the process.

Her defining breakthrough came in 2002 with the launch of CLEAN^® Perfume—a brand that would permanently shift the fragrance landscape. In a market dominated by overpowering, complex scents, CLEAN^® offered something radically different: Universally appreciated fragrance of  freshly showered skin. Everything created was extracted from personal items used by Randi in her home environment that epitomized CLEAN^®.  Randi’s favorite shower soap, guest soap, bath products, shampoos, laundry products, her children’s body wash, and so on. CLEAN^® created a new category on the universal fragrance wheel. It was modern, minimal, and completely unexpected. Shinder built the brand around the idea that “women just want to smell good”—and millions agreed. CLEAN^® exploded into a global phenomenon. 

Today, years after its launch, CLEAN^® Perfume is a globally enduring brand and remains one of the most successful independent fragrance brands of all time—proof of Shinder’s market-shifting instincts and ability to build long-term brand value from a singular, intuitive insight.

Following CLEAN^®’s success, Shinder continued built on her status as a beauty disrupter with the launch of Dessert Beauty^®, the first beauty brand to merge scent and flavor into a multi-sensory experience. Created with Jessica Simpson, Dessert Beauty^® along with the mass market version Dessert Treats^® and Sweet Kisses for Walmart became Shinder’s first brand to surpass $100 million in revenue further proving Shinder’s ability to scale from prestige to mass seamlessly.

In 2005, Shinder  transformed the lip category with LipFusion^®, the world’s first real lip plumper based in science and technology. The product launched under her new company, Fusion Beauty^®, and immediately set sales records, moving 3.2 million units in just nine months and becoming the first brand to exceed $60 million in sales at Sephora alone. Shinder later brought both CLEAN^® Perfume and Fusion Beauty under Fusion Brands Inc., selling a majority stake in 2006 and her remaining equity in 2009.

In clinical skincare, Shinder launched SBLA Beauty^® in 2018, another first-of-its-kind brand focused on targeted aging solutions. Her first product—the Neck, Chin & Jawline Sculpting Wand—was developed in response to the lack of non-invasive treatments for the neck area. It became an instant success, selling out three times, generating over $8.3 million in just five months, and helping more than 200,000 women feel confident in their own skin. Building on that momentum, she introduced the Eye Lift Wand, designed to visibly lift and smooth the delicate eye area—another under-served concern in the aging category. The success of the Eye Wand reinforced SBLA’s reputation for innovation and results. Most recently, the brand launched the Liquid Facelift Wand, a powerful full-face sculpting solution that works to firm, lift, and rejuvenate with both instant and cumulative effects. With each new product, SBLA continues to push the boundaries of what’s possible in non-invasive skincare, offering science-backed efficacy through targeted, consumer-accessible tools that meet women where they are and deliver results they can see and feel. To date SBLA has achieved approximately $80 million in revenue and has a highly engaged recurring customer base representing hundreds of thousands of women.

Before transforming beauty, Shinder broke ground in tech and marketing. She launched Youtopia.com, the first teen loyalty website, with Britney Spears as brand ambassador, and hosted some of the earliest and largest celebrity-driven eCommerce events, including a virtual shopping spree with Justin Timberlake and Yahoo.com’s largest live-streamed event of the time. She also sold a successful affinity card platform to one of Canada’s largest banks—proving her business instincts extend far beyond beauty.

Randi Shinder is not just a founder—she’s a category creator. From CLEAN^® Perfume to SBLA Beauty^®, her legacy is one of bold thinking, sharp execution, and a deep understanding of what women want before the market even realizes it. With countless accolades and billion-dollar brand DNA in her track record, she continues to empower women through products that deliver beauty, science, and self-confidence—without compromise.